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Digital Marketing in SMEs: A Systematic Review of Implementation, Challenges and Strategic Underutilization in the Era of Data-Driven Intelligence

Vishal A. Ingole, Pankajkumar Anawade and Deepak S. Sharma

EPJ Web Conf., 341 (2025) 01022

Published online: 20 November 2025

DOI: 10.1051/epjconf/202534101022

Vishal A. Ingole

Pankajkumar Anawade

Deepak S. Sharma

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