| Issue |
EPJ Web Conf.
Volume 341, 2025
2nd International Conference on Advent Trends in Computational Intelligence and Communication Technologies (ICATCICT 2025)
|
|
|---|---|---|
| Article Number | 01036 | |
| Number of page(s) | 11 | |
| DOI | https://doi.org/10.1051/epjconf/202534101036 | |
| Published online | 20 November 2025 | |
https://doi.org/10.1051/epjconf/202534101036
Smart Retail Environments: An Extensive Analysis of IoT-Based Transformation and its Effectiveness on Customer Experience Enhancement (CEE)
1 School of Computer Science and Engineering, IILM University, Greater Noida, India
2 Welingkar Institute of Management, Development and Research, Bangalore, India
* Corresponding author: This email address is being protected from spambots. You need JavaScript enabled to view it.
Published online: 20 November 2025
Abstract
Since the beginning of Industrial Revolution 4.0, Internet of Things has been a significant factor in booming industries. The world is now moving towards more customer centric approaches rather than only talking about customization and sustainability. In the retail industry there has alway s been a significant amount of customer interaction and with the startup world emerging rapidly in India, the choices of products have widened up and has led to lot of changes in customer buying behaviour. Internet of Things (IoT) has the transformative power of making smart retail solutions, personalized services, and data-driven decisions possible. This paper focuses on how IoT could be helpful in the retail industry to improve customer experience and deliver to them the products and services that they desire. For this research, bibliometric analysis is used to understand the various research that has been done in IoT in the retail services field from 2012 - 2024.
Key words: Internet of Things (IoT) / Industry 4.0 / Retail 4.0 / Customer experience / Bibliometric Analysis
© The Authors, published by EDP Sciences, 2025
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