EDP Sciences logo
Web of Conferences logo
Search
Menu
All issues Volume 341 (2025) EPJ Web Conf., 341 (2025) 01022 References
Open Access
Issue
EPJ Web Conf.
Volume 341, 2025
2nd International Conference on Advent Trends in Computational Intelligence and Communication Technologies (ICATCICT 2025)
Article Number 01022
Number of page(s) 8
DOI https://doi.org/10.1051/epjconf/202534101022
Published online 20 November 2025
  1. R. Sharabati, A. Al-Gharaibeh, and A. Khaleel, "The impact of digital marketing on SMEs' performance: Evidence from emerging markets," Sustainability, vol. 16, no. 19, p. 8667, 2024, doi: 10.3390/su16198667. [Google Scholar]
  2. J. R. Saura, C. Palacios-Marqués, and D. Iturricha-Fernândez, "Understanding digital marketing in SMEs: Seven applications of data science," J. Bus. Manag., vol. 61, no. 3, pp. 1278-1313, 2023, doi: 10.1080/00472778.2023.2188962. [Google Scholar]
  3. V. Jadhav, R. Joshi, and A. Gupta, "Digital marketing adoption in SMEs: A crosscountry comparative study," J. Int. Bus. Res., vol. 15, no. 1, pp. 76-92, 2023, doi: 10.1108/JIBR-11-2022-0304. [Google Scholar]
  4. Y. Chen, "Challenges of digital transformation in SMEs: A systematic analysis," in Proc. 16th Int. Conf. e-Business (ICE-B), 2024, pp. 45-52, doi: 10.5220/0012970600003565. [Google Scholar]
  5. D. Moher, A. Liberati, J. Tetzlaff, and D. Altman, "Preferred reporting items for systematic reviews and meta-analyses: The PRISMA statement," PLoSMed., vol. 6, no. 7, p. e1000097, 2009, doi: 10.1371/journal.pmed.1000097. [Google Scholar]
  6. B. Kitchenham and S. Charters, "Guidelines for performing systematic literature reviews in software engineering," EBSE Technical Report, Keele Univ. and Durham Univ., 2007. [Google Scholar]
  7. S. Snyder, "Literature review as a research methodology: An overview and guidelines," J. Bus. Res., vol. 104, pp. 333-339, 2019, doi: 10.1016/j.jbusres.2019.07.039. [CrossRef] [Google Scholar]
  8. D. Tranfield, D. Denyer, and P. Smart, "Towards a methodology for developing evidence-informed management knowledge by means of systematic review," Br. J. Manag., vol. 14, no. 3, pp. 207-222, 2003, doi: 10.1111/1467-8551.00375. [CrossRef] [Google Scholar]
  9. H. Taiminen and H. Karjaluoto, "The usage of digital marketing channels in SMEs," J. Small Bus. Enterprise Dev., vol. 22, no. 4, pp. 633-651, 2015, doi: 10.1108/JSBED-05-2013-0073. [Google Scholar]
  10. M. Durkin, A. McGowan, and N. McKeown, "Exploring social media adoption in SMEs," J. Small Bus. Enterprise Dev., vol. 20, no. 4, pp. 716-734, 2013, doi: 10.1108/JSBED-08-2012-0096. [Google Scholar]
  11. M. T. Tiago and J. M. C. Verissimo, "Digital marketing and social media: Why bother?" Bus. Horizons, vol. 57, no. 6, pp. 703-708, 2014, doi: 10.1016/j.bushor.2014.07.002. [Google Scholar]
  12. P. A. Hatwlane and M. M. Ghonge, "A new algorithm based on matrix for vehicle routing in supply chain management," 2010 ICMET, pp. 205-208, doi: 10.1109/ICMET.2010.5598349. [Google Scholar]
  13. M. M. Ghonge, P. R. Kotwal and A. D. Potgantwar, "Aggregation Scheme for Behavior Pattern Analysis in Social Networking Sites," 2018ICACCT, pp. 619-622, doi: 10.1109/ICACCT.2018.8529652. [Google Scholar]
  14. M. Rahman, K. T. Hossain, and M. K. Zaman, "Barriers to digital marketing in SMEs: Evidence from developing countries," J. Internet Commer., vol. 19, no. 2, pp. 174193, 2020, doi: 10.1080/15332861.2020.1747761. [Google Scholar]
  15. P. Alford and M. J. Page, "Marketing technology for adoption by small business," Serv. Ind. J., vol. 35, no. 11-12, pp. 655-669, 2015, doi: 10.1080/02642069.2015.1062884. [Google Scholar]
  16. R. Eid and H. El-Gohary, "The impact of E-marketing use on small business enterprises' marketing success," Serv. Ind. J., vol. 33, no. 1, pp. 31-50, 2013, doi: 10.1080/02642069.2011.594878. [Google Scholar]
  17. S. Khin and T. C. Ho, "Digital technology, digital capability and organizational performance: A resource-based perspective," Eur. Bus. Rev., vol. 31, no. 4, pp. 451471, 2019, doi: 10.1108/EBR-12-2017-0239. [Google Scholar]
  18. A. AlSharji, A. Ahmad, and M. H. Abu Bakar, "Understanding social media adoption in SMEs: A multi-theoretical perspective," J. Small Bus. Enterprise Dev., vol. 25, no. 3, pp. 375-393, 2018, doi: 10.1108/JSBED-12-2016-0205. [Google Scholar]
  19. V. Kumar, A. Choi, and R. Greene, "Synergistic effects of social media and traditional marketing on firm performance: Evidence from SMEs," J. Acad. Mark. Sci., vol. 49, pp. 1101-1123, 2021, doi: 10.1007/s11747-020-00773-2. [Google Scholar]
  20. A. Prasad and P. Junni, "Digital strategy and firm performance: The role of digital orientation," J. Bus. Res., vol. 148, pp. 467-478, 2023, doi: 10.1016/j.jbusres.2022.12.051. [Google Scholar]
  21. S. Chatterjee, A. Rana, Y. Dwivedi, and N. Kumar, "Impact of AI adoption on SMEs' business performance," Technol. Forecast. Soc. Change, vol. 180, p. 121675, 2022, doi: 10.1016/j.techfore.2022.121675. [Google Scholar]
  22. S. Rialti, A. Marzi, Y. Ciappei, and G. Busso, "Big data and dynamic capabilities in SMEs: Impact on performance," J. Bus. Res., vol. 123, pp. 85-98, 2021, doi: 10.1016/j.jbusres.2020.09.013. [Google Scholar]
  23. P. Harrigan, T. Ramsey, and S. Ibbotson, "Exploring and explaining SMEs' engagement in social media," Int. J. Inf. Manage., vol. 33, no. 4, pp. 716-722, 2013, doi: 10.1016/j.ijinfomgt.2013.05.004. [Google Scholar]
  24. S. Quinton and D. Wilson, "Tensions and ties in social media networks: Towards a model of understanding business relationship development," Ind. Mark. Manage., vol. 54, pp. 15-24, 2016, doi: 10.1016/j.indmarman2015.12.003. [Google Scholar]
  25. P. Alford and P. Clarke, "Enhancing small firm performance through digital transformation: The role of external support," J. Small Bus. Enterprise Dev., vol. 24, no. 3, pp. 577-595, 2017, doi: 10.1108/JSBED-07-2016-0116. [Google Scholar]
  26. S. Rialti, G. Marzi, and A. Caputo, "Dynamic capabilities and digital marketing performance in SMEs," J. Bus. Res., vol. 123, pp. 176-188, 2021, doi: 10.1016/j.jbusres.2020.10.045. [Google Scholar]
  27. A. Gupta, S. Kar, and N. Dhir, "Digital transformation in SMEs: Frameworks and performance outcomes," Technol. Soc., vol. 67, p. 101796, 2021, doi: 10.1016/j.techsoc.2021.101796. [Google Scholar]
  28. T. Merono-Cerdân, A. Lôpez-Nicolâs, and A. Molina-Castillo, "Digitalization and SME performance: The role of digital platforms and ecosystems," Small Bus. Econ., vol. 58, no. 2, pp. 885-905, 2022, doi: 10.1007/s11187-021-00520-3. [Google Scholar]
  29. A. S. Kamalaldin, C. Linde, I. Sjödin, and V. Parida, "Transforming provider-customer relationships in digital servitization: A relational view on digitalization in SMEs," Ind. Mark. Manage., vol. 95, pp. 222-236, 2021, doi: 10.1016/j.indmarman.2021.03.002. [Google Scholar]
  30. L. Li, X. Su, and W. Chen, "Digital transformation and performance of SMEs: Moderating effects of institutional support," Technovation, vol. 117, p. 102557, 2022, doi: 10.1016/j.technovation.2022.102557. [Google Scholar]
  31. J. Brunswicker and F. Vanhaverbeke, "Open innovation in small and medium-sized enterprises (SMEs): External knowledge sourcing strategies and internal organizational facilitators," J. Small Bus. Manage., vol. 53, no. 4, pp. 1241-1263, 2015, doi: 10.1111/jsbm.12120. [Google Scholar]
  32. A. Troise, S. O'Driscoll, D. Tani, and A. Prisco, "Artificial intelligence in the SME sector: A systematic review and research agenda," Technol. Forecast. Soc. Change, vol. 182, p. 121782, 2022, doi: 10.1016/j.techfore.2022.121782. [Google Scholar]
  33. M. R. Islam, J. Karia, and H. Soliman, "Barriers to digital transformation in SMEs: Evidence from developing economies," Inf. Syst. Front., vol. 24, no. 3, pp. 873-891, 2022, doi: 10.1007/s10796-021-10105-4. [Google Scholar]
  34. S. Kraus, N. P. Jones, M. Kailer, M. Weinmann, and C. Chaparro, "Digital transformation and SMEs: A systematic literature review and research agenda," J. Bus. Res., vol. 123, pp. 100-113, 2021, doi: 10.1016/j.jbusres.2020.09.054. [Google Scholar]
  35. V. Parida, D. Sjödin, M. Wincent, and J. Kohtamäki, "A survey study of the transition toward digital servitization in SMEs," Technovation, vol. 60-61, pp. 20-32, 2017, doi: 10.1016/j.technovation.2016.12.002. [Google Scholar]

Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.

Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.

Initial download of the metrics may take a while.