Android Based Binus Profile Applications as the Marketing Tools of Bina Nusantara University

Computer Sciences, Computer Sciences Department, Bina Nusantara University, Jakarta, Indonesia

Published online: 28 March 2014

Abstract

Smart phones with apps in it is not a new phenomenon. Both of technologies have been fused with the lifestyle today. The ease and speed of access to information makes a lot of companies use it in the process of marketing a product to the public. Objective of this action is to win the competition that more competitive. The purpose of this research is to create mobile application android based to assist in the marketing and introduction Bina Nusantara University profile to prospective students. This research method using software engineering waterfall model to produce Android-based mobile applications. The results in the form of Android-based mobile application that can be used as a viral marketing tool for Bina Nusantara University. At the end of this study can be generated that mobile technology can be used as a media for effective marketing and branding, especially for Bina Nusantara University. Android technology based for marketing applications suited to the Bina Nusantara University applicant segment which are generally young people. The future along with the improvement of network quality and affordable cost, then the application can be made online, so features such as chat, maps, and other can be used optimally.