Location-based social networking media for restaurant promotion and food review using mobile application

Bina Nusantara University, School of Information Systems, 12270 Jakarta, Indonesia

^a e-mail: hendryc_satya@yahoo.com
^b e-mail: nwidjaja@binus.edu

Published online: 28 March 2014

Abstract

This paper is focusing on the development of a mobile application for searching restaurants and promotions with location based and social networking features. The main function of the application is to search restaurant information. Other functions are also available in this application such as add restaurant, add promotion, add photo, add food review, and other features including social networking features. The restaurant and promotion searching application will be developed under Android platform. Upon completion of this paper, heuristic evaluation and usability testing have been conducted. The result of both testing shows that the application is highly usable. Even though there are some usability problems discovered, the problems can be eliminated immediately by implementing the recommendations from the expert evaluators and the users as the testers of the application. Further improvement made to the application will ensure that the application can really be beneficial for the users of the application.