Open Access
| Issue |
EPJ Web Conf.
Volume 341, 2025
2nd International Conference on Advent Trends in Computational Intelligence and Communication Technologies (ICATCICT 2025)
|
|
|---|---|---|
| Article Number | 01029 | |
| Number of page(s) | 12 | |
| DOI | https://doi.org/10.1051/epjconf/202534101029 | |
| Published online | 20 November 2025 | |
- Indian Brand Equity Foundation (IBEF), India's OTT Market: Witnessing a Rise in Number of Paid Subscribers. IBEF Knowledge Centre (2020). https://www.ibef.org/blogs/india-s-ott-market-witnessing-a-rise-in-number-of-paid-subscribers [Google Scholar]
- R. Gupta, K. Singharia, Consumption of OTT Media Streaming in COVID-19 Lockdown: Insights from PLS Analysis. Vision J. Bus. Perspect. 25, 36-46 (2021). https://doi.org/10.1177/0972262921989678 [Google Scholar]
- Deloitte, All About Screens: Understanding India's Digital Viewership. Deloitte India Report (2021) [Google Scholar]
- V.P. Gangwar, V.S. Sudhagoni, N. Adepu, S.T. Bellamkonda, Profiles and Preferences of OTT Users in Indian Perspective. Eur. J. Mol. Clin. Med. 7, 5106-5142 (2020) [Google Scholar]
- D.A. Aaker, Managing Brand Equity: Capitalizing on the Value of a Brand Name. The Free Press, New York, NY (1991) [Google Scholar]
- K.L. Keller, Conceptualizing, Measuring, and Managing Customer-Based Brand Equity. J. Mark. 57, 1-22 (1993). https://doi.org/10.1177/002224299305700101 [CrossRef] [Google Scholar]
- A. Chaudhuri, M.B. Holbrook, The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty. J. Mark. 65, 81-93 (2001). https://doi.org/10.1509/jmkg.65.2.81.18255 [Google Scholar]
- M. Gardner, Are You Still Watching? How Streaming Media Brands Keep Consumers' Attention. Braze Perspectives (2020). https://www.braze.com/perspectives/article/how-streaming-media-brands-keep-consumers-attention [Google Scholar]
- A. Madhukalya, India's Internet Consumption Up During COVID-19 Lockdown, Shows Data. Hindustan Times (2020). https://www.hindustantimes.com/india-news/india-s-internet-consumption-up-during-covid-19-lockdown-shows-data/story-ALcov1bP8uWYO9N2TbpPlK.html [Google Scholar]
- B. Van Daele, The ABCs of the "New Normal" for Streaming Services. Streaming Media (2020). https ://www.streamingmedia. com/Articles/ReadArticle.aspx?ArticleID=142536 [Google Scholar]
- A. Appelbaum, The Constant Customer. Gallup Business Journal (2001). https://news.gallup.com/businessjournal/745/constant-customer.aspx [Google Scholar]
- C.C. Chen, S. Leon, M. Nakayama, Are You Hooked on Paid Music Streaming? An Investigation into the Millennial Generation. Int. J. E-Bus. Res. (IJEBR) 14, 1-20 (2018). https://doi.org/10.4018/IJEBR.2018010101 [Google Scholar]
- C.C. Lee, P. Nagpal, S.G. Ruane, H.S. Lim, Factors Affecting Online Streaming Subscriptions. Commun. IIMA 16, 2 (2018) [Google Scholar]
- H.B. Hazar, N.K. Yilmaz, Predicting Future Cryptocurrency Investment Trends by Conjoint Analysis. Pressacademia 5, 321-330 (2018). https://doi.org/10.17261/pressacademia.2018.999 [Google Scholar]
Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.
Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.
Initial download of the metrics may take a while.